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Why I Use Ghost for My Blog: A 5-Year Review of Strengths, Costs, and Trade-Offs

Ghost is an open-source blogging platform that offers full content ownership, a clean writing interface, built-in newsletters, and self-hosting for around $10/month on Digital Ocean. After running my blogs on Ghost for over 5 years and previously managing WordPress sites for 7 years at my agency Flatart, I consider Ghost the strongest option for creators who want control without complexity.

Last Updated: February 2026

When it comes to choosing a blogging platform, the decision shapes everything from your writing workflow to how much you actually own. I've spent over 12 years in digital marketing — co-founding Popupsmart, building LiveChatAI, and

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Ghost SEO Hacks: Secrets to Supercharge Your Blog’s Visibility

Hey there, fellow bloggers! I'm Emre Elbeyoglu, co-founder and CEO at Popupsmart, with 12 years of experience creating over 30 Ghost websites and skyrocketing their organic traffic through smart SEO strategies. As a certified Ghost Expert, I've seen firsthand how the right tweaks can turn a quiet blog into a buzzing hub. Remember my early days tinkering with a niche tech site? I applied a few ghost SEO hacks, and within months, organic visits jumped by 300%—all without paid ads. That's the power we're unpacking today.

Let's start with the basics: What are ghost SEO hacks? These are tailored

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Ghost CMS: Top 10 Reasons to Use Ghost for Your Blog

ghost cms

Imagine a blogging platform that effortlessly combines simplicity with power, built to serve the sharpest minds in the creator space. In my role as an SEO Manager with 15 years of experience, I’ve witnessed firsthand how critical it is to choose the right content management system (CMS)—especially for tech creators who value speed, security, and ease of customization. Through my direct work with dozens of platforms, I have found that Ghost CMS stands out by blending an intuitive interface with robust performance, giving creators an ideal environment to publish and grow.

ghost dashboard

Despite its relatively small market share, Ghost

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Creating a Multilingual Ghost Site: A Step-by-Step Technical Guide

Welcome to the comprehensive guide on building a multilingual Ghost site from scratch. In today's increasingly connected digital landscape, creating a website that speaks numerous languages is an asset that cannot be understated.

A multilingual site not only enhances the user experience but also caters to a global audience, removing language barriers and ensuring your content is accessible to users worldwide.

With the Ghost platform, creating a multilingual site is straightforward thanks to its robust features and versatility. Ghost is a popular open-source Content Management System (CMS), renowned for its simplistic design and highly customizable nature that allows for tailored

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How to Upload PDF on Ghost?

Ghost is a modern, sophisticated publishing platform designed for today's digital landscape. As the digital world continually evolves, so too do the platforms we use for publishing and sharing content. Among these platforms, Ghost has emerged as one of the most effective and user-friendly tools available today.

Started as an open-source project in 2013, Ghost has grown into a highly adaptable publishing solution with features designed for everyone—be it individual creators or large organizations. Given its built-in functionalities for SEO (Search Engine Optimization), lead generation, and email newsletters, Ghost stands as a behemoth in the realm of content marketing

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